In practice, influence combines perception management and public relations. Its objectives will depend on the stance you adopt. In a preservation approach, it’s a question of preventing and/or responding to your brand or reputation damages. In a conquest approach, it’s a question of remodeling your environment.
Influence actions are defined and implemented according to each audience features: cultures, imagination, opinion and interests, etc.
Influence actions are carried out to maintain a permanent interactivity. Messages and channels are adjusted depending on problems changes and stakeholders evolving position.
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Influence strategy: definition, coordination and sequencing all means and actions in order to meet the objective.
Community management: establishing communication supports and bringing together audiences, mainly through social networks.
Media relations: Development of influential posts to specifier media of your targets.