Xavier Niel, Chairman of the Board of Iliad (Free’s parent company) assures that the 5th generation mobile network (5G) will be available in Paris “before the end of February”. According to the French Electronic Communications Regulatory Authority (ARCEP), as of December 31th, 2020, nearly 1,700 5G sites had been created by Orange, SFR, Free and Bouygues Telecom in Paris region. However, no antenna has been activated in the capital. How can this delay be explained?

It is mainly due to the blocking of environmentalists. Those ones challenge the safety and environmental merits of this new technological standard. Re-elected mayor in 2020, Anne Hidalgo relies on a plural majority (socialists, ecologists, communists and Generation.s). With 24 elected officials, including five municipal deputies, the environmentalist group is the second largest group in her majority after the Socialist Party.

As part of the preparation of the Draft Finance Law 2013, some proposals relating to the taxation of start-ups provoked strong reactions from entrepreneurs and investors. This movement was quickly identified under the term “the Pigeons”, using the web to advance its positions in the public debate.

Being the subject of a particularly voluntaristic coordination and especially of a prolongation on the ground, which made it possible to roll back the government, the movement was also an effective launching pad for the claims of the lobby of the digital economy.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

For the past ten years, energy has made headlines and has been the subject of debate and controversy at any levels of society. These speeches, by various actors, are not always guided by rational reasoning. Often, they are motivated by personal interests, fears, electoral or ideological motives. This challenge of the legibility of energy information is important, whereas rational and scientific discourse now occupies a very limited place on the Internet.
For Alcen, a French high-tech group specializing in energy, defense, aeronautics and medical equipment, these energy issues are crucial because they constitute its core business. The creation of the site “Connaissance des Energies” (“Knowledge of Energies”) is an initiative intended to position itself as a reference source on the web in the field of energy. Above all, the challenge is to build a credible and legitimate Internet space of knowledge while being attractive and accessible.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

In order to position itself at the center of the game in terms of education, Microsoft has set up an influential communication strategy to reach the educational community (teachers) and public decision-makers (local authorities and especially the Ministry of Education). By partnering with the Café Pédagogique, a reference site on these questions, the company will gradually structure the debate on E-education and federate an increasingly important and receptive community to its concepts.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.