In order to rethink its strategy of influence in this complex digital environment, this report presents the following elements:

To know how to use online methods and communication of influence tools in order to deploy a perennial and efficient strategy
To efficiently respond to its image and reputation damages
To be lastingly recognized as a legitimate and credible operator for economic, institutional and community stakeholders
To draw lessons from best strategies of influence practices implemented by companies and organisations

Analysing companies or organisations’ strategies case studies (RTE, Leclerc, Fedex, Lyonnaise des Eaux, Microsoft, Alcen, Expanscience, “Les Pigeons”…), the report shows how to built an efficient and adapted strategy of influence.

To go further and order the report: http://www.lesechos-etudes.fr/