Expanscience, information hub on osteoarthritis

Médiator, Diane 35, Furosémide… Healthcare professionals, and especially pharmaceutical companies, are subject to recurring reputation crises. Laboratoires Expanscience, specialized in dermocosmetics and rheumatology, were the object of such a disappointment concerning the Mustela baby care in 2008.

But with this experience, Laboratoires Expanscience has set up a set of tools enabling it to be in direct and permanent contact with its publics in order to anticipate and prevent such risks, particularly in the field of rheumatology.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

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