Michel-Édouard Leclerc’s blog dedicated to the influence of the distribution network

« De quoi je me M.E.L. ? » is the open opinion column of Michel-Édouard Leclerc, head of the hypermarket chain Leclerc centers. This site, online since 2004, allows the entrepreneur to present his ideas about retail, politics, social issues… Michel-Édouard Leclerc therefore presents himself as a defender of social and humanist values, serving consumers.

This case is taken from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

• The 1 December 2017.