The “Pigeons”, propeller of the digital economy lobby
As part of the preparation of the Draft Finance Law 2013, some proposals relating to the taxation of start-ups provoked strong reactions from entrepreneurs and investors. This movement was quickly identified under the term “the Pigeons”, using the web to advance its positions in the public debate.
Being the subject of a particularly voluntaristic coordination and especially of a prolongation on the ground, which made it possible to roll back the government, the movement was also an effective launching pad for the claims of the lobby of the digital economy.
This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.