Result of a collective project composed of numerous experts, the Market Intelligence white book spreads the culture of acquisition and analysis of strategic data (market, competitors…) across French firms.

As professional and theoretician of Competitive Intelligence and lobbying, Christian Harbulot emphasizes the need of “giving meaning to information”. At the opposite of the focus on monitoring tools, he underlines others keys factors of success: commitment of the top management, choice of a valid method and know-how of analysts.

According to him, “relevant monitoring and analysis of competitors imply contextualization of data and explaining how these data are highlighted regarding the firms’ aims and issues”. Thus Market Intelligence is based on a clear identification of strategic needs to be efficient.

The Market Intelligence white book is available to download at l’Argus de la Presse website.