October 2017

RTE blogs to face activists

In order to counterbalance the spread of arguments from the opponents to the new high-voltage lines, RTE (Electricity Transmission Network - French company) has set up two blogs: “Beyond the lines” and “The key to the fields”. Spin Partners analyzed this strategy of digital land occupation by activists and the RTE’s response.

This case is abstracted from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013 (study in French).