In order to rethink its strategy of influence in this complex digital environment, this report presents the following elements: To know how to use online methods and communication of influence tools in order to deploy a perennial and efficient strategyTo efficiently respond to its image and reputation damagesTo be lastingly recognized as a legitimate and credible operator for economic, institutional and community stakeholdersTo draw lessons from best strategies of influence practices implemented by companies and organisations Analysing companies or organisations’ ..