Result of a collective project composed of numerous experts, the Market Intelligence white book spreads the culture of acquisition and analysis of strategic data (market, competitors…) across French firms. As professional and theoretician of Competitive Intelligence and lobbying, Christian Harbulot emphasizes the need of “giving meaning to information”. At the opposite of the focus on monitoring tools, he underlines others keys factors of success: commitment of the top management, choice of a valid method and know-how of analysts. According to ..