In 2009, to fight against a change in the law giving more freedom to its employees, the carrier FedEx chose to deport the debate by accusing its competitor UPS of wanting to obtain undue competitive advantages at the expense of the American taxpayer. BrownBailout.com, the website created for the occasion, is the spearhead of this campaign of influence.

This case is taken from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

« De quoi je me M.E.L. ? » is the open opinion column of Michel-Édouard Leclerc, head of the hypermarket chain Leclerc centers. This site, online since 2004, allows the entrepreneur to present his ideas about retail, politics, social issues… Michel-Édouard Leclerc therefore presents himself as a defender of social and humanist values, serving consumers.

This case is taken from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013.

In order to counterbalance the spread of arguments from the opponents to the new high-voltage lines, RTE (Electricity Transmission Network – French company) has set up two blogs: “Beyond the lines” and “The key to the fields”. Spin Partners analyzed this strategy of digital land occupation by activists and the RTE’s response.

This case is taken from Spin Partners study called “Deploy an effective and adapted online influence strategy”, published by Les Echos Etudes in 2013 (study in French).

Companies work more and more with training agencies, choosing among the 60 000 ones registered in France. However, the Miviludes (Interministerial mission for monitoring and combatting cultic deviances) underlines the infiltration of a significant part of those training agencies by sectarian movements.

This study analyzes the reality of this threat. What are the concrete risks for enterprises? And, above all, how a due diligence enquiry is able to mitigate those risks.

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