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Online cleansing up, i.e. erasing or flooding undesirable content thanks to technical and legal interventions, is a process which may lead to noticeable results, sometimes very quickly. However it is a precarious solution, even counterproductive in some cases.

Thus, a proactive influence strategy appears as a complementary solution in order to sustainably defend your reputation and interests.

Lyonnaise des Eaux case study is extracted from a Spin Partners report “Deploy an efficient and adapted online strategy of influence” published by Les Echos Etudes in October 2013.

It shows how the company restored the confidence with its shareholders, namely through the web.