With more than 770 million netizens, China has the most important population of internet users in the world. The Chinese digital environment is different from the western one, dominated by Facebook and Twitter and alikes. In China, WeChat and Weibo are the main social media, with apps like Toutiao, Meipai, Nice or Xiao hongshu. For a brand, it is essential to engage communication on these platforms. In China, QR code is everywhere, from visiting an official account to proceeding a ..